What actually drives the cost
There is no single price for AI implementation, because it is not a single product. The cost tracks three things. First, scope: how many workflows you are automating. Automating one is cheap compared to rebuilding how a whole team operates. Second, complexity: how many tools have to talk to each other and how cleanly they connect. Some systems have solid integrations, others need custom work to bridge. Third, whether you need custom code or whether off-the-shelf tools like Make.com or n8n can carry it.
- Scope: the number of workflows you want automated
- Complexity: how many tools connect and how cleanly they do it
- Custom code: whether standard tools cover it or you need something built
- Ongoing needs: whether you want it maintained and expanded over time
Small automation versus a full build
At the small end, you are automating a single, well-defined task: one workflow that connects a couple of tools and runs on its own. That is a modest project. At the larger end, you are automating a set of connected workflows across a team, with training and support so it holds up in production. That is a bigger investment because it is more work and more value. Most businesses start small, prove it works, then expand. I usually recommend that path.
Why you price the work before committing
The mistake I see is committing to a big AI project before anyone has scoped it. You end up paying for work that was never ranked by value, or building something that saves less than it cost. The fix is boring but it works: measure first. Figure out which workflows are worth automating, what they are worth in real dollars, and what each one takes to build. Then you decide with numbers in front of you instead of a sales pitch.
The role of the AI Audit
That is exactly what the AI Audit is for. For $497 you get your three highest-value workflows ranked by dollar value, with the tools and the scope for each, so any implementation is priced honestly before you commit to it. It is the cheapest way to avoid overpaying for the wrong build.